What is ‘Mobile Overview and Devices Report’ in Google Analytics?
The Mobile Overview and Devices report allow you to see the types of devices visitors have used to access your website. As the number of mobile internet users is increasing rapidly, it is very beneficial to analyze the device details.
The report can be accessed under Audience -> Mobile
The ‘Mobile Overview’ report is categorized into three parts:
Desktop: Includes the details of desktops, notebooks and laptops visitors have used.
Mobile: Covers the details of visits that have used smartphones.
Tablets: Includes the details of tablet devices such as iPads, Galaxy tabs etc.
The ‘Devices Report’ shows you the details of specific devices which the visitors have used. For example, Apple iPhone, BlackBerry Z10 etc.
When are these reports useful
The top most advantage of analyzing this report is that we can identify the possible issues in the responsiveness of website. You may not be knowing how the website is appearing in different devices. With this report you can see all the device categories that contributed visits to your website.
Usage example 1:
If you see that for a particular device category, the bounce rate is very high, say more than 80%, whereas the rate for other devices are under 50%, there is undoubtedly an issues with the website appearance in that device.
Usage example 2:
When modifying the website to a new design or when adding new functionality to the website, you need to make sure that the new version is compatible with all the devices from which the website is currently getting traffic. By checking this report, you can minimize the number of bugs that may affect the website functionality in particular devices.
In the device report, you can explore a few more options to dig into the details about devices.
Mobile Device Branding:
Details about the mobile device manufacturers/brands. Example: Apple
The ISP details through which the mobile visits are initiated. Example: Verizon
Mobile Input Selector:
The mobile device interface. Example: touchscreen device
Mobile phone operating system details. Eg: iOS
The details of screen resolutions through which the website was viewed. Eg: 360x640