How to Utilize Shortcuts for Google Analytics

If you use Google Analytics frequently, you may be wasting precious time on mundane tasks simply by not taking advantage of shortcuts. There are numerous shortcuts readily available; plus, you can use tricks to create your own.

how-to-utilize-shortcuts-1Keyboard Shortcuts

Keyboard shortcuts allow you to perform a range of tasks. They are split into general shortcuts and date shortcuts. You can find a list of them all by holding <shift> with ? As this list is likely to contain more shortcuts than you can remember, it is best to memorize just those you require often.

Date Picker

Changing the dates on the calendar is likely a task you carry out often. You can speed up the process by using shortcuts instead of scrolling through the months to find the dates you want:

  • Click a month at the top of the calendar to automatically select every day in that month. This will save you twice as much time as clicking the first and last day, which can be a significant when you’re selecting many entire months.
  • If start and end dates are far apart, type the date into the range boxes instead of selecting them on the calendar. Bear in mind, this is only a shortcut if you are an accurate typer. Input the dates in the wrong format or forget the comma and Google Analytics will default to 2005.

Report Shortcuts

Report shortcuts allow you to create settings for an individual report. You can create a shortcut for any standard or custom report that has the shortcut option under the title. These configurations will stay in place unless you manually change them and will only be visible to you. If other people are accessing the report, you have the option to share your settings by emailing or exporting the shortcut.


In your Google Analytics account, head to your view and choose the report you want to configure. You can add an advanced segment or change dimensions and metrics, for instance. Click on “Shortcut” in the menu bar to give your shortcut a name. Choosing “OK” will save the shortcut and send you to the “Shortcuts” section on the left pane.

To edit the shortcut, head back to the left pane, choose “Shortcuts,” and find the one you want to edit. Hit “Save” after you’ve made your changes. You can also delete shortcuts here.

Opening Multiple Reports

If you manage many user accounts, you can access several reports at the same time with this shortcut.


Head to the bookmark toolbar in your browser and right click (on a PC) or two-finger click (on a Mac) to open the menu. Choose “Add folder,” give the folder a name, and save.

Log in to your Google Analytics account and navigate to the main view. Choose the reports you want to add to your bookmark folder by holding Control + D (PC) or Command + D (Mac).

Whenever you want to open all your reports at once, simply right click or two-finger click on the bookmark folder and choose “Open all bookmarks in new window.”

Access Top Reports Faster

Instead of wading through all reports to find the ones you use all the time, you can create a shortcut to reach these reports instantly. For this shortcut, you will need to install the SiteLauncher add-on, available for Firefox and Chrome. This will give you access to bookmarks using keyboard shortcuts.


Navigate to the Google Analytics report you want and hold Control + Shift + S (PC) or Command + Shift + S (Mac). A dialog box with the name “SiteLauncher Management” will appear. Add the name of the report to the “Title” field, input the URL, and choose a letter to become the shortcut in the “Key” field. Hit “Update” followed by “OK.” You can create as many as these shortcuts as you want. To access a shortcut, hold Alt + Shift + [Key].how-to-utilize-shortcuts-2If you create more shortcuts than you can remember, you can always click Control + Space (PC) or Command + Space (Mac). A box will appear with all the reports along with their shortcut key. All you need to do is type the key of the one you Help in Google Analytics

With this final shortcut, you can gain additional information about the data in a report without making a Google search or heading to the help center.

May have noticed this icon in the top right corner of your reports:how-to-utilize-shortcuts-4 Click it for more details about your report and to learn how to better interpret the data. Place your cursor over any metric and a box will pop up with extra information. In some cases, a short video tutorial will even appear.

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