A visual representation of any type of statistics or report is always much easier to understand and more pleasing to the eye. We have seen the rapid rise in infographics over the years, and it is certain that the trend will continue. Think of funnel visualization report in Google Analytics as a kind of an infographic of the Goal flow report with some differences.
What do funnel visualization reports show you?
This insightful tool allows you to track your visitors through the entire process no matter what kind of online business you have. Whether you are trying to sell a product or you are trying to get a customer to sign up for a service, there is a certain number of steps that your visitors need to take before making a purchase.Other very common applications of the funnel visualization reports are when trying to get visitors to apply for an e-mail newsletter, a free e-book or it can even be used in tourism when trying to get visitors to apply for a bike tour, mountain climb and etc. It takes Goals to a whole new level. So, if you have a four-step process that your customers or subscriber are supposed to take, sales funnels will actually show you your customers as they go through each step. In addition, it will show you at which points customers left the process, which can give you the information you need to later go back and optimize those pages to increase your overall conversion rates.
How to use funnel visualization reports?
Before you can even use this feature, you will need to have a goal set up. Remember, when creating a goal, you need to enable the Funnel option and fill in all the steps to get funnel visualization report. After you have done this, navigate to Reporting, and then in the menu on the left side you need to go to Conversions → Goals → Funnel Visualization. Take note that it will take some time for this report to collect data as different people go through the steps cycle.
When the report gets populated with information, it will show you some very useful information. Each step of the process is represented by a green to red bar, which shows the amount of users who have continued on to the next step (green) or failed to do so (red). This is represented in numbers and percentage points. Furthermore, the report shows where the visitors were coming from, and where they left. So, if someone started the process and decided to leave after step 3, it will show you if the user left the website completely (exit) or navigated to some other page within the website.
What you need to know:
Funnel Conversion Rate. The Funnel Conversion Rate shows the number of visits which included at least one-page view for the first step before at least one view for the final goal page.
Multiple page views are consolidated into unique page views. In simpler terms, if a visitor visits the same page multiple times during a single visit, it will show up as a single unique view, instead of multiple views.
Page views can occur non-sequentially. This means if users go through the process in a non-sequential order, let's say step 1 → step 3 → step 2→ step 4, they would still register inside of that funnel as a unique visitor for each of those steps.
Middle page views do not have to occur. As long as the user visits the first and last page in the process is enough for them to show up in this report.
In conclusion, the Funnel Visualization report is a great tool to help you optimize pages that show bad conversion rates and increase the conversion rates altogether. It is a tool that is easy to use and pretty straightforward. If you liked the article, please share it, and if you have any questions, ask below. Will be happy to help you out.