Custom Alerts in Google Analytics

Before starting, you must understand your goal or purpose of creating a custom alert. The goals can be diverse. Your alerts don’t have to be negative all the time; they can be positive as well.

Once you have a clear idea of your goal, navigate to Intelligence Events. Click ‘Create a Custom Alert’ below the bar graph.


Now, you will be greeted with a form. Name the alert and choose the number of profiles you would like to implement it on. Select the period after which an alert will be generated. It can be a day, a week, or a month. You can also enter your mobile number in case you want alert notifications on your mobile.

Then you can choose if you want to be notified with an email and the condition in which you would you like to be alerted. It includes a set of fields which are together known as Alert Conditions. Fill the form, and there it is your first custom alert in Google Analytics.

Editing and deleting a custom alert

If you have learnt to create it, you can easily follow how to make changes. To make changes or delete an alert, simply go to Custom Alerts field, and click on Manage custom alerts. Then simply choose the alert you would like to change or delete.

Benefits of custom alerts

Although there are some implied benefits which were mentioned in the initial paragraphs, there is more to custom alerts than you can construe at this moment.

  1. You can monitor those aspects of your site which are often neglected in automatic alerts
  2. Tracking trends all over the site
  3. You don’t have to log into your GA account to see the updates

Setting up Google Analytics is a one-time affair whose benefits are reaped for a long-long time. Hope you are prepared now to set up your first custom alerts in Google Analytics.

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