Content Grouping

Content Grouping“Content is king.” - Bill Gates.

You have probably heard this statement with regard to websites and apps ad nauseam.

But, even if you are generating a large volume of content, you still need to measure its performance as this is equally important for charting your course. Moreover, if a website has hundreds or thousands of pages, then tracking all the content might be an immensely challenging task.

So, you are bound to rely on quality tools like Google Analytics.

A business or website can be made profitable if it is able to maximize the use of the available resources. So, it makes more sense to use the current data provided by Google Analytics for a detailed study or for tracking.

For this purpose, Content Grouping is a real asset. It helps you better leverage your current data analytics set by showcasing how the different sections of your website are performing.

Let us take an in-depth look at Content Grouping, its setup and its usage in Google Analytics.

What Is Content Grouping in Google Analytics?

Irrespective of whether you have a blog, lead-generating site, news site or ecommerce portal, Google Analytics shows the different metrics for every page URL that has received at least one page view.

With Content Groupings, you can collect huge volumes of reliable data and structure it logically to conduct smart analysis.

Content Grouping Example

Let us now consider an example of an ecommerce site that sells electronics gadgets. Here, you can create Content Groupings, such as cell phones, laptops, and tablets.

Within each Content Grouping (say cell phones), you can further create content groups, such as Android, iOS or Windows.

Thus, within a content group, you can compare the aggregated statistics of each type of cellular platform, such as Android versus iOS. Also, you can drill down to each of the groups (for example Android) and view statistics about individual pages (say Google Nexus or Lenovo).

You might have understood the following definition of Content Groupings, as stated by Google, having considered the above example:

It is possible to create up to five Content Groupings (collection of groups) in Google Analytics. Within each Content Grouping, you can create multiple content groups (collection of content).

How to Create Content Groupings and Content Groups?

You first need to log into your Google Analytics account and then click on the “Admin” tab to check out the different sections, including “Account”, “Property” and “View”.

Under the “View” section, you can click on the “Content Grouping” setting and start creating groupings for your site’s content.content-grouping-2There are three different methods to create Content Groupings, namely tracking code, content extraction, and rule definitions. These will be discussed further below.

Tracking Code

This involves modifying the tracking code of every page of your website (or of every screen of your app).

Your developer just needs to add some basic code to set up the content group that corresponds to the relevant content index number (from one to five, as five Content Groupings are possible).

For Universal Analytics, which is the latest version of Google Analytics, the line of code will look like this:

ga('set', 'contentGroup1', 'Group Name');

Content Extraction

This refers to the method of pulling of your content group name automatically on the basis of an existing dimension of data (page title, URL or screen name).

You can use a regular expression to parse the dimension, such as page title or screen name, partially or fully and extract the name of your content group.

Rule Definitions

This involves using the rules editor to give a name to your content group manually, as it is not pulled from any data dimension automatically as is done in the case of the extraction method.

All you have to do is suggest a name for the group manually and set the rule for a dimension of data. If the rule holds true, then the corresponding name will be assigned to your content group. You can set multiple rules in order to use this method.content-grouping-3Thus, you may use any or all of the above methods. If you have used more than one method for a content group, Google Analytics will add content to a group as soon as the first match is found.

Accessing Content Grouping Statistics

You can access the Google Analytics content group statistics with ease from any of the content reports, including the All Pages report, where the primary dimension is “Content Grouping”. You can even start using content group as a dimension in custom reports.

Have you used Content Grouping yet for smart insights from Google Analytics? If so, please share your experience in the comments section below.

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