How to keep Google Tag Manager tidy

Today I'd like to encourage a discussion about keeping Google Tag Manager account tidy.


Every month I deal with 5-10 new GTM accounts of small and medium-sized businesses and almost every time I see the same picture: lots of tags without any naming convention and with no one who can tell why this or that tag exists and is it still required at all.

It is not that bad when there is a person in the company who manages GTM account. But if there are many people in-house and outsourcers contributing (which is the most frequent case), then it becomes a mess, requiring more and more time to manage.

This post is here to encourage discussion of the problem, share practices, tools and solutions. I hope it will help to formulate best practices to keep your Google Tag Manager account tidy.

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