An Exclusive Interview with Jim Sterne, Renowned Digital Analytics Expert Jim Sterne has been called the godfather of web analytics. Joining the industry at the beginning of the 90s, he has not only built a successful consultancy practice, but started the eMetrics Summit, which over the years has gathered thousands of online marketing professionals, as... Continue reading
Everyone in the digital marketing sphere has heard of Neil Patel. He is the founder of Quick Sprout and the co-founder of three more essentials tools — Crazy Egg, KISSmetrics, and Hello Bar. He also writes constantly on the subject of web analytics to share his knowledge with a wider audience. Born in London, Patel... Continue reading
We were recently privileged to have the opportunity to interview one of the top minds in web analytics, Simo Ahava, from Helsinki, Finland. Both this year and last year, Ahava was a finalist for the Most Influential Industry Contributor from the DAA Awards for Excellence. He has also won the Platinum Punchcard Award for Most... Continue reading
Dr. Jakob Nielsen is a web utility consultant and was the first to introduce the concepts related to human-computer interaction. He was the founder of the “Discount usability engineering” movement, which literally revolutionized the designing of modern day User Interface remarkably faster and cheaper. Discount Usability Engineering is a method of usability evaluation based on... Continue reading
While the online revolution and programming frontiers undergo a significant revolution, Alan Cooper is a name that heads the list of eminent contributors. Alan Cooper is an American software designer and programmer, entrepreneur, founder of the Cooper Design consulting company and popularly known as “The Father of the Visual Basic programming language”. He was born... Continue reading
Web analytics has come a long way in shaping the world of digital marketing and online business model. Organizations are benefitting tremendously from real time analytical models in creating better leads, improving on product quality or service based on customer feedback and creating effective marketing campaigns to improve sales and productivity. There are numerous experts... Continue reading
In this new Internet era when social media marketing and social media strategies seems to be creating a revolution, it’s of paramount importance that your online company implements the latest features of social marketing tactics to stay ahead in the race. The evolution of Google Analytics, Big Data, Data mining and various facets of cross-selling... Continue reading
Analytics is the latest buzzword which has been drawing the attention of business conglomerates. Analytics helps businesses in better understanding of their customers and create user centric solutions. There are some notable visionaries who have propelled the large scale adoption of the idea and implementation. Today we explore one such visionary, Benjamin Mangold. Biography -... Continue reading
Have you ever heard of Justin Cutroni? If not yet, then you are bound to do a Google search on his name and come across the Cutroni blog as one of the first search results. The noticeable thing here is that Justin Cutroni's LinkedIn, Google+, and Twitter profiles do not turn up at the top... Continue reading
Want to Make Money Online? Well, this is perhaps a common query asked on the internet these days. There are millions of people having the same desire, i.e., to make money online. Be it from a blog, a business, some eCommerce products, or just about anything. There is huge demand for making internet a significant... Continue reading