To maximize the sales and profits from your online store, you need to understand your consumers. This means turning to the data. One of the best methods is to use statistics from Google Analytics, which will provide you with information about your users’ activity as well as transactions and revenue. With Google Analytics, you will... Continue reading
Does your website cater to a local, hyper local, national or global audience? Well… in any case, it would prove useful for you to know the behavioral differences among the users of the different regions. This is where Google Analytics can help! Google Analytics can prove useful for the following reasons: There may be certain... Continue reading
You may already be using several online marketing methods, such as email marketing or pay-per-click (PPC) ads, to drive relevant traffic to your website. But, to ensure great results, you need to keep track of such campaigns and measure them appropriately. This is where you need the help of Google Analytics. You can use tags... Continue reading
Did you know that not all websites use the same technologies to load their pages? On the one hand, when you navigate from one page to another on traditional navigation or transaction websites, such as Amazon, the associated code (CSS, HTML, Javascript) is retrieved for every new page load. On the other hand, when you... Continue reading
Background Recently, Google advanced the integration between Google Analytics and Google Search Console (previously known as Google Webmaster). The integration of Search Console and Google Analytics has been in place since late 2011. However the GA Search Engine Optimization report only let us see impression, query and click data from the Search Console. Now with... Continue reading
Google Analytics and Google Adwords are both very useful tools for your marketing. Why not use them together to see your advertising, website and business as a whole? The beauty of linking Google Analytics to Google Adwords is that by doing so you can get a clearer understanding of how your users behave after clicking... Continue reading
Let’s remember that Ecommerce reports in Google Analytics allow you to analyze the purchase activity on your site or app, where you can see transaction details (such as Transaction ID, Affiliation, Revenue, Shipping and tax) and product details (such as Product Name, SKU, Product Category, Unit Price and Quantity). Basically, this feature tracks the sale data... Continue reading
You may have thousands of good leads visiting your site. But, if they do not come back to your portal again, much of your effort is unproductive. Even if you own a blog, you would want as many visitors as possible to convert to regular readers by subscribing to your newsletter. The focus of your... Continue reading
Are you planning to have an ecommerce business or are you already on board? Like a great and successful business owner, entrepreneur or marketer, you need to track all relevant website activity to find insights and make data-driven decisions seeking to attract, close, and retain happy customers and of course, remain profitable. Thus, in order... Continue reading
Autotrack: Google’s new solution for analytics To keep up to the ever changing web, Google released the JavaScript library Autotrack.js for analytics, a new solution for developers to track the user interactions that are common to most websites. As Philip Walton, a Developer Programs Engineer at Google wrote in a blog post, “the web of... Continue reading