Tracking key performance indicators (KPIs) is the only way to know, with any degree of accuracy, what on your website is leading to results and what needs to change to help your business grow. It is essential that you track the right KPIs, as some, depending on your business, may provide you with useless information.... Continue reading
Time on page is an essential metric for understanding how visitors are interacting with your website. It is also one of the most widely misinterpreted metrics. How Google Analytics Calculates Time on Page Google Analytics calculates time on page by looking at the amount of time elapsed between when a page loaded and when a... Continue reading
Google Analytics receives every user interaction as a hit. This includes every pageview, screen view, e-commerce transaction and event, as well as all other types of interactions. In other words, just a single user session quickly totals up to several hits. For Google Analytics to handle data from millions of sites, it has to set... Continue reading
With Google Analytics, you receive more than 400 dimensions and metrics that are helpful for most everyday tasks. However, your business has its own unique needs for which many ready-made dimensions will not suffice. This is where custom dimensions come in useful. A custom dimension uses individual data points that you specify. With a free... Continue reading
Data Import is a feature that supports combining the data generated by your offline data (external sources) with Google Analytics. Ideally, you’ll be able to use Analytics to organize and analyze all of your data to help find meaningful and actionable insights. Data Import Types Data Import allows you to upload and associate metadata information... Continue reading
Google Analytics can be used as anything from a simple tool for tracking basic data to a means of gathering in-depth information. If you only use the default functions, you are wasting opportunities to optimize your online presence. It is relatively simple to activate and configure many of the features, and benefits are long-lasting. 1.... Continue reading
Data Import is a feature that supports combining the data generated by your offline data (external sources) with Google Analytics. Ideally, you’ll be able to use Analytics to organize and analyze all of your data to help find meaningful and actionable insights. This is the fourth and last post in the series ‘Data Import.’ In... Continue reading
Data Import is a feature that supports combining the data generated by your offline data (external sources) with Google Analytics. Ideally, you’ll be able to use Analytics to organize and analyze all of your data to help find meaningful and actionable insights. This is the third post in the series ‘Data Import’. In this post... Continue reading
Data Import is a feature that supports combining the data generated by your offline data (external sources) with Google Analytics. Ideally, you’ll be able to use Analytics to organize and analyze all of your data to help find meaningful and actionable insights. This is the second post in the series ‘Data Import.’ In this post... Continue reading
Data Import is a feature that supports combining the data generated by your offline data (external sources) with Google Analytics. Ideally, you’ll be able to use Analytics to organize and analyze all of your data to help find meaningful and actionable insights. Types of Data Import Data Import allows you to upload and integrate information... Continue reading