Zapier enables automation by connecting more than 150 apps, including Google Analytics. The tool carries out repetitive tasks for you, allowing you to set up automation without the need for coding or support of developers. You can build customized workflows in just a few steps. By integrating Google Analytics and Zapier, you can connect Analytics... Continue reading
If you already use Segment, it is worthwhile integrating with Google Analytics. This will allow you to utilize your existing Segment tracking code, which makes using Google Analytics simpler. For instance, there is no need to install Google Analytics code, and you’ll find it easier to configure advanced features like custom dimensions, custom metrics, and... Continue reading
By integrating Visual Website Optimizer with Google Analytics, you receive all your data from VWO in your Analytics account. By applying the filters available, you can examine your data in more depth. Create Custom Dimensions The first step is to create Universal Analytics custom dimensions for your VWO tests. This will enable you to configure... Continue reading
Although you can receive some reports within MailChimp, if you want to study your email campaigns in depth, you need a service like Google Analytics. The good news is that it is easy to integrate the two services. Like this, you’ll be able to start tracking subscribers’ journeys as they become customers and use... Continue reading
Google Analytics allows you to monitor your website traffic, whereas Optimizely runs experiments. You can view the data from both side by side by integrating Optimizely with Google Analytics. This will enable you to see how Optimizely experiments impact other metrics, view data for variations in experiments, and filter Google Analytics reporting according to which... Continue reading
Google Data Studio turns your data into informative visualization and reports that are easy to read, easy to share, and fully customizable. Create as many as Data Studio custom reports with full editing and sharing. Do you spend hours and hours exporting, editing, filtering, and formatting your data? Are you tired of reconfiguring your Google... Continue reading
Salesforce is one of the most used CRMs and Google Analytics is the top website analysis service. Both gather valuable data to help businesses make better decisions. However, it can be difficult to act on information when you are unable to see the full picture. By integrating the two services, you can merge the data... Continue reading
Although Google AdWords offers conversion tracking to analyze customer activity, you also have the option of accessing your Google Analytics goals. At first glance, the two choices may seem very similar, but there are some distinct advantages to opting for GA goals. This guide explains the differences between the two options and will teach you... Continue reading