Integration of Google Analytics with other tools

Integrating Segment with Google Analytics

If you already use Segment, it is worthwhile integrating with Google Analytics. This will allow you to utilize your existing Segment tracking code, which makes using Google Analytics simpler. For instance, there is no need to install Google Analytics code, and you’ll find it easier to configure advanced features like custom dimensions, custom metrics, and... Continue reading

Integrating Visual Website Optimizer with Google Analytics

By integrating Visual Website Optimizer with Google Analytics, you receive all your data from VWO in your Analytics account. By applying the filters available, you can examine your data in more depth. Create Custom Dimensions The first step is to create Universal Analytics custom dimensions for your VWO tests. This will enable you to configure... Continue reading

Using Optimizely with Google Analytics

Google Analytics allows you to monitor your website traffic, whereas Optimizely runs experiments. You can view the data from both side by side by integrating Optimizely with Google Analytics. This will enable you to see how Optimizely experiments impact other metrics, view data for variations in experiments, and filter Google Analytics reporting according to which... Continue reading

How to Use Google Analytics Goals in Your Google AdWords Reports

Although Google AdWords offers conversion tracking to analyze customer activity, you also have the option of accessing your Google Analytics goals. At first glance, the two choices may seem very similar, but there are some distinct advantages to opting for GA goals. This guide explains the differences between the two options and will teach you... Continue reading