CRO tools

Optimizely Geo Identification and Proxies

Optimizely uses a third-party service, called Akamai, to determine a visitor’s location based on IP. Usually, users can expect high accuracy for geo-targeting; however, in more complex cases, things can go awry. Identifying Regions Accuracy from Akamai can differ between regions, cities, and countries. Country-level targeting is between 95 and 99 percent accurate, whereas city-level... Continue reading

WhichTestWon Review

Are you a marketing chief whose specialty is an exquisite conversion lift based on the results of marketing testing? Then will be like a cookbook for you. The biggest collection of testing case studies in the world was developed mainly for educational and inspirational purposes. More than 635 real-life tests are stored in... Continue reading