Most new users to A/B testing struggle to find which tools to use, how to set up their first A/B test, and how to know when the test is done or to see the results. In this blog post, I’ll show you a free tool, readily available to every website owner using Google Analytics. I’ll... Continue reading
Optimizely uses a third-party service, called Akamai, to determine a visitor’s location based on IP. Usually, users can expect high accuracy for geo-targeting; however, in more complex cases, things can go awry. Identifying Regions Accuracy from Akamai can differ between regions, cities, and countries. Country-level targeting is between 95 and 99 percent accurate, whereas city-level... Continue reading
Are you a marketing chief whose specialty is an exquisite conversion lift based on the results of marketing testing? Then WhichTestWon.com will be like a cookbook for you. The biggest collection of testing case studies in the world WhichTestWon.com was developed mainly for educational and inspirational purposes. More than 635 real-life tests are stored in... Continue reading
Have we ever introspected what could have led to the success story of iPod – probably the most important of technological innovations in terms of consumer usage in the last 2 decades? Nothing but a detailed study of the current consumer behavior and a deep understanding of the consumer psyche as far as the need... Continue reading
Imagine how great it would be if you knew how people judge the credibility of your website. Often web-marketers and conversion rate optimisation specialists debate over what works and what don’t. But often, the assertions stem from personal subjective experience rather than objective data. One research division of Stanford, Stanford Web Credibility Research, aims to... Continue reading