Kissmetrics is an excellent tool for anyone with a website or web app, as it provides users with acquisition data for every customer. Through visualization tools, users can see how customers are interacting with their site and products. Best of all, although it is in no way related to Google Analytics, you can use Google... Continue reading
What is your monthly website traffic? Hundreds, thousands or millions of visitors? Well, regardless of the number, it will not matter if none of the visitors convert. You may not want visitors who just come to your site and leave without doing what you intend for them to do. The success of your website may... Continue reading
All webmasters want traffic on their websites to skyrocket, and so do you. However, an increase in traffic will only be beneficial if you are able to persuade your site’s visitors to do what you want them to do. It could be anything: buying from your shared affiliate product links, subscribing to your newsletter services,... Continue reading
In the modern world, it becomes quite difficult to track customer attrition at different touchpoints of a multi-channel interaction. The whole notion of customer experience (CX) is about the way your customers engage with your brand and company during the time in which they can be somehow related to your target audience (either to your... Continue reading
One of the areas, in which I help businesses around the world, is A/B testing. Full-cycle of A/B testing requires different areas of expertise. In this article I will write about approach my team uses to technically implement variations for A/B testing in Optimizely and Visual Website Optimizer. Both services provide you with a good... Continue reading