Posts by "Tony's team"

How to Control Sample Rate and Page Views Using GTM

When they work correctly, site speed reports in Google Analytics provide you with priceless information. You receive automatic report milestones as the browser renders content. Usually, this data is collected on the first page view hit of a page, utilizing the Navigation Timing API. This should allow you to notice any issues in the client–server... Continue reading

Optimizely Geo Identification and Proxies

Optimizely uses a third-party service, called Akamai, to determine a visitor’s location based on IP. Usually, users can expect high accuracy for geo-targeting; however, in more complex cases, things can go awry. Identifying Regions Accuracy from Akamai can differ between regions, cities, and countries. Country-level targeting is between 95 and 99 percent accurate, whereas city-level... Continue reading

What is a Bot?

Bots or Spiders are basically software applications that run automated computer programs (scripts) over the internet that are hitting your website. They do it for various reasons. Typically, bots or spiders execute tasks that are both simple and essentially repetitive, at a much higher rate than would be likely for a human alone. Sometimes it’s... Continue reading