Time on page is an essential metric for understanding how visitors are interacting with your website. It is also one of the most widely misinterpreted metrics. How Google Analytics Calculates Time on Page Google Analytics calculates time on page by looking at the amount of time elapsed between when a page loaded and when a... Continue reading
Google Analytics receives every user interaction as a hit. This includes every pageview, screen view, e-commerce transaction and event, as well as all other types of interactions. In other words, just a single user session quickly totals up to several hits. For Google Analytics to handle data from millions of sites, it has to set... Continue reading
Although you can receive some reports within MailChimp, if you want to study your email campaigns in depth, you need a service like Google Analytics. The good news is that it is easy to integrate the two services. Like this, you’ll be able to start tracking subscribers’ journeys as they become customers and use... Continue reading
Google Analytics allows you to monitor your website traffic, whereas Optimizely runs experiments. You can view the data from both side by side by integrating Optimizely with Google Analytics. This will enable you to see how Optimizely experiments impact other metrics, view data for variations in experiments, and filter Google Analytics reporting according to which... Continue reading
Google Data Studio turns your data into informative visualization and reports that are easy to read, easy to share, and fully customizable. Create as many as Data Studio custom reports with full editing and sharing. Do you spend hours and hours exporting, editing, filtering, and formatting your data? Are you tired of reconfiguring your Google... Continue reading
Salesforce is one of the most used CRMs and Google Analytics is the top website analysis service. Both gather valuable data to help businesses make better decisions. However, it can be difficult to act on information when you are unable to see the full picture. By integrating the two services, you can merge the data... Continue reading
With Google Analytics Intelligence, you can better understand your data from GA and act accordingly. Analytics Intelligence is divided into two main features: answers to questions in plain English and insights found from crawling data. Asking Questions Analytics Intelligence is able to answer a variety of questions, and it is always improving as it learns... Continue reading
Most new users to A/B testing struggle to find which tools to use, how to set up their first A/B test, and how to know when the test is done or to see the results. In this blog post, I’ll show you a free tool, readily available to every website owner using Google Analytics. I’ll... Continue reading
Anything that makes your life easy is of immense value to you, right? Google Tag Manager (GTM) is one such high-value tool that makes things easier for businesses and data-driven marketing managers. It enables you to perform effective tracking, analytics, debugging of websites and more by dynamically inserting tags (i.e., snippets of code) into the... Continue reading
Google Analytics builds a unique pageview from the path name and any query string parameters present in the address bar of the browser. Remember, the query string parameters are all the characters after the question mark. Google Analytics strips the hostname / domain name from the URL and the remaining information in the URL becomes... Continue reading