Before Google Analytics released element visibility triggers, it was difficult to know when an element had appeared on a page. Now, you can fire a tag when an element appears in a browser’s viewpoint. This allows you to track banner impressions, popups, forms that display messages after submission, and other types of elements. It also... Continue reading
Tracking key performance indicators (KPIs) is the only way to know, with any degree of accuracy, what on your website is leading to results and what needs to change to help your business grow. It is essential that you track the right KPIs, as some, depending on your business, may provide you with useless information.... Continue reading
Last year, Google Tag Manager released a trigger that gives native support to YouTube video tracking. Now, it is easier than ever to fire tags based on interactions with YouTube videos. Configure Your Trigger Head to “Triggers” in Google Tag Manager to create a new trigger. Select “YouTube Video” as your trigger type. As you... Continue reading
You’d be forgiven for thinking that tracking popup form impressions is a simple task. The problem is that, to give your data any value, you need to understand how users are interacting with your popups. For instance, you need to know how long they are looking at a popup to know if they are paying... Continue reading
You may have noticed that your data from Facebook advertising is often quite different from your data in Google Analytics. In fact, discrepancies between click data can be as high as 80 percent. Understanding the reasons for these discrepancies will enable you to increase the quality of your data and, therefore, improve the accuracy of... Continue reading
Unless data is high-quality, it’s useless. Even the data from Google Analytics can fail to meet quality standards, due to noise, irrelevancy or inaccuracy. For one thing, you need to bear in mind that spiders, bots, and crawlers are visiting your website along with real people, and this activity may all mixed be in with... Continue reading
Most of the time, the data in AdWords and Google Analytics matches. However, in certain cases, it’s normal to have a certain degree of discrepancy. When there are major differences, though, you should take notice. You’ll need to determine the cause of the differences and, if possible, rectify the issue. Measure the Differences Before going... Continue reading
Much of the data you gain through Google Analytics tells you about your visitors’ behavior and their interactions with your website. You can use this to predict how close a user is to a conversion, but the answer will be an estimate. Session quality reporting takes the guesswork out of your equations. Google Analytics automatically... Continue reading
When you use Google Tag Manager or any other platform based on JavaScript, there is always the risk that a race condition may occur. This happens whenever two resources require execution in the browser at the same time. To make matters worse, it can be difficult to know which resource will succeed. For instance, you... Continue reading
Most web analytics concentrate on finding out how visitors are interacting with a site through metrics like traffic, events, and conversions. This shows you how well a particular page or feature is performing. However, this approach neglects pages that are performing poorly and ignores entirely pages that are going unseen. Why Does Zero-Traffic Matter? Pages... Continue reading