One of the latest additions to Google Analytics Solutions is Google Attribution. Still in beta, this product provides you another way to gain insights about your customers — this time by showing you how your marketing efforts impact the customer journey. Attribution provides you with information that can help improve your results and ROI for... Continue reading
Google Audience Center is a data management platform that helps understand your audience in new ways. It does this by organizing all your data in a way that makes sense and is easy to act upon. All this enables you to better personalize the experiences for your top customers. Insights Over Data It is easy... Continue reading
Google Optimize is a new way to run experiments on your website. In particular, its purpose is to help you bring the best experience to distinct groups of users. It does this by enabling you to test variations of your pages to see how they perform for specific objectives. Users with all levels of knowledge... Continue reading
Google Data Studio only provides built-in connectors for Google products. Fortunately, it’s still possible to access data from other sources, due to Community Connectors. These are available for sources like public data sets, private company data, and various types of platforms, including social media, CRM, and advertising platforms. Plus, as users can easily create their... Continue reading
Global Site Tag, more commonly known as gtag.js, is already the default snippet in Google Analytics, whereas analytics.js is now the alternative. However, by no means does this signify that analytics.js is on its way out or that it will soon become defunct. The likelihood is that you will be able to continue using your... Continue reading
Migrating to gtag.js is about more than just replacing your current analytics.js tracking library — it also gives you the chance to change how you add custom dimensions. In fact, gtag.js simplifies the process significantly. One place this is especially true is for Client ID, as gtag.js eliminates the need to use customTask or the... Continue reading
It is easy to connect AdWords to Google Data Studio — Google provides you with a built-in connector. This enables you to access your advertising performance data and share more visually-pleasing reports with clients. Connecting to an Individual Account When you sign in to Google Data Studio, you’ll arrive at your “Reports” home page. Change... Continue reading
As someone who works with analytics, when you are presented with a dashboard, you understand what it is telling you immediately. Difficulties occur when you want to share your findings or insights with clients. Data reports are often confusing to the untrained eye. To express website or campaign performance in a way clients can understand,... Continue reading
Migration from analytics.js to gtag.js is a significant change. Google Analytics has released new JavaScript libraries in the past, but using jtag.js goes beyond any of these. By using gtag.js in place of analytics.js, you’ll simplify website tagging across all the Google products you use. What Is Gtag.js? Gtag.js changes how Google collects data for... Continue reading
The best way to know if visitors are consuming your content is to look at scroll depth. This can be a much more useful metric than bounce rate — which only tells you if users viewed one or more pages. With scroll depth, you can see if those users who did visit just one page... Continue reading