Posts by "Guest author"

Calculated Metrics Feature

What is Calculated Metrics? It is basically user-defined metrics created using the pre-existing metrics. It helps us to create custom metrics which helps in better analysis and enable to take better informed decisions. Calculated Metrics gives you the flexibility to perform basic metrics calculation based on the standard metrics in Google Analytics without exporting data... Continue reading

Event Tracking in Google Analytics with Google Tag Manager

Event tracking is one of those Google Analytics features which marketers and conversion rate optimization experts keep an eye on. There’s a lot to track on a website. Unlike traditional event tracking methods which requires hard-coding each click, Google Tag Manager has an Auto-Event Tracking functionality to make the process simpler. In this post, we... Continue reading