Posts by "Tony Simonovsky"

Vacancy / Senior Web-Analyst

Hi An international team of Web-Analytics and Conversion Rate Optimization professionals ( is hiring. We are looking for a senior-level Web Analyst (with opportunity to become team lead) to join our team and help us deliver better Web-Analytics services to our clients. Our clients are medium-sized businesses and startups (10,000-1,000,000 unique visitors a day) mainly... Continue reading

Vacancy / CRO specialist

Hi I manage an international team of web-analytics and CRO professionals ( and we are hiring one more CRO specialist to join our team. Our clients are medium-sized businesses and startups mainly from US, Australia and Canada (with traffic of 1,000-100,000 unique visitors a day). We are searching for a CRO specialist with at least... Continue reading

Google Analytics to Google Tag Manager migration checklist

Google Tag Manager is a powerful tool which, among other things, helps marketing people communicate less with developers, when they need to implement an advertising pixel, conversion tracking or some Google Analytics code (which is always painful and lasts weeks or even months, if you have to work with the developers on board, who are... Continue reading

3 ways to send data to custom metrics in Google Analytics

Using Google Analytics may be challenging when it comes to something which is not implemented by default. Good news is that Google Universal Analytics lets you do a lot of stuff which is not there by default. For example, create your own metrics. In this tutorial I’ll show you how to populate custom metrics with... Continue reading