Hi An international team of Web-Analytics and Conversion Rate Optimization professionals (http://stony.me/services/) is hiring. We are looking for a senior-level Web Analyst (with opportunity to become team lead) to join our team and help us deliver better Web-Analytics services to our clients. Our clients are medium-sized businesses and startups (10,000-1,000,000 unique visitors a day) mainly... Continue reading
Posts by "Tony Simonovsky"
Vacancy / CRO specialist
Hi I manage an international team of web-analytics and CRO professionals (http://stony.me/services/) and we are hiring one more CRO specialist to join our team. Our clients are medium-sized businesses and startups mainly from US, Australia and Canada (with traffic of 1,000-100,000 unique visitors a day). We are searching for a CRO specialist with at least... Continue reading
Filters in Google Analytics
There are 2 main reasons why many marketers use Google Analytics filters - they help exclude traffic from internal IP's of the company and get rid of analytics spam. But filters are here not just for these 2 applications. There are actually much more cases, where filters are extremely useful. Filters allow you to limit... Continue reading
How to keep Google Tag Manager tidy
Today I'd like to encourage a discussion about keeping Google Tag Manager account tidy. Every month I deal with 5-10 new GTM accounts of small and medium-sized businesses and almost every time I see the same picture: lots of tags without any naming convention and with no one who can tell why this or that... Continue reading
Affiliate link clicks and revenue tracking using Google Analytics
If you own a site, where you post affiliate links, generating revenue paid per click, you want to know which channels bring you most of your revenue and which of your visitors click more links, generating more revenue, to optimize your marketing efforts. This is totally possible, but you can face a couple of challenges.... Continue reading
Google Analytics to Google Tag Manager migration checklist
Google Tag Manager is a powerful tool which, among other things, helps marketing people communicate less with developers, when they need to implement an advertising pixel, conversion tracking or some Google Analytics code (which is always painful and lasts weeks or even months, if you have to work with the developers on board, who are... Continue reading
3 ways to send data to custom metrics in Google Analytics
Using Google Analytics may be challenging when it comes to something which is not implemented by default. Good news is that Google Universal Analytics lets you do a lot of stuff which is not there by default. For example, create your own metrics. In this tutorial I’ll show you how to populate custom metrics with... Continue reading
How to track events multiple times per session in Google Analytics
Sometimes you need to track events which may occur multiple times per session and you want them all in your Google Analytics. If you try using Goals for this, you will be disappointed, as Google only shows 1 goal fire per session. In case you need to see total number of events (not the number... Continue reading
How to implement A/B tests in Optimizely and Visual Website Optimizer. Technical side
One of the areas, in which I help businesses around the world, is A/B testing. Full-cycle of A/B testing requires different areas of expertise. In this article I will write about approach my team uses to technically implement variations for A/B testing in Optimizely and Visual Website Optimizer. Both services provide you with a good... Continue reading
How to filter spam from Google Analytics in 3 minutes
Lately I’ve seen many jobs appearing on Elance and Upwork, where the only task is to filter out analytics spam from Google Analytics. Google Analytics spam is a relatively new type of internet scam, where fraudsters make you think you have visits from their sites. Sometimes, looking at your referrals (or events) report you can... Continue reading