Google Analytics reports can sometimes look really cluttered with multiple index pages showing up that actually represent the same page. Your home page is your index page, but it can show up differently in some reports. So, when you open your Top Content report, you might end up seeing something similar to this: - /... Continue reading
Google Analytics is a comprehensive tool with a plethora of options and filters. Sometimes, the default options set by Google may not be convenient for some users. This is the case with full URLs in Analytics reports. Sometimes, it’s much easier to understand your reports if you are presented with a full URL instead of... Continue reading
Behavior tools are probably the most important tools for any website owner. They can show the way visitors behave when using your website. What does this exactly mean? Well, let’s say that you own a website and would like some information on the behavior of your visitors. This includes what pages they visited and on... Continue reading
Google Analytics is an excellent tool for analyzing traffic. It is detailed, real-time, and free, but there are a few issues like spam traffic and internal IPs that can negatively affect your data. If you have a company with multiple employees that visit your website on a regular basis, sometimes several times a day, that... Continue reading
Besides a number of other things relevant for running a successful business, one of them may not be that obvious but may definitely cause you problems. This one is poor performance of your website. Think about it. If your website performance is poor, that will influence user experience, which, you will agree, directly influences sales... Continue reading
Treemap reports are very useful for comparing two metrics for your traffic sources. These can then be used to further optimize your website and your ad campaigns. In fact, this tool is mostly used for Google AdWords. It is a great way to see which ad campaign brings the best results and then focus on... Continue reading
A visual representation of any type of statistics or report is always much easier to understand and more pleasing to the eye. We have seen the rapid rise in infographics over the years, and it is certain that the trend will continue. Think of funnel visualization report in Google Analytics as a kind of an... Continue reading