Well, as the internet steadily moves towards yet another revolution in Web-analytics, predictive modeling and Big-data, Avinash Kaushik definitely needs a special mention. An ace Indian entrepreneur, author of two famous Web Analytics best-sellers and a prolific public speaker, Avinash Kaushik has established a commendable reputation for himself, among the millions of web-analytic enthusiasts.
Kaushik holds a position on the Advisory Boards of University of Toronto (Social CRM program, Rotman Center for CRM Excellence). He also features on the Board of Advisors for University of California Irvine (Web Intelligence Certificate program, go education). Kaushik is also The Co-Founder and Chief Education Officer for Market Motive – an online marketing education initiative.
Kaushik’s contribution to the Web-Analytic niche
Kaushik has been applauded for his endless stints as public speakers at notable industry conferences around the world. His concepts and strategies pertaining to a step-by-step guide to implement web analytic strategies and a solution oriented approach to the sea of challenges faced by every individual or organization intending to implement Web Analytics, are some of his key areas of expertise.
Through his countless writing and speaking engagements, Kaushik has discussed about the principle of aggregation of marginal gains and successfully enlightened the audience about the tricks of tackling the toughest web analytics challenges, social media measurement, mobile analytics and Multi-channel analytics.
To name a few, Kaushik has been one of the most loved and admired Web-Analytics speakers at Stanford University, University of Utah, University of Virginia, VCU Brandcenter.
In one of his most prestigious achievements, Kaushik was awarded the 2009 Statistical Advocate of the Year award from the American Statistical Association. He was also honored with the following other awards:
- Most Influential Industry Contributor from the Web Analytics Association, 2011
- Rising Star award from the Direct Marketing Educational Foundation, 2010
Avinash Kaushik as a reputed author- his books and blogs
Kaushik is the author of two of the best-selling books namely, “Web Analytics 2.0” and “Web Analytics: An Hour A Day”. Through his books, Kaushik provides a deep logical insight into implementing web analytic strategies across small and large business organizations. The books also come with an exclusive CD containing a relevant pod-cast, a 45-minutes video, some useful PowerPoint presentations and several useful Web Analytics resources. As a benevolent gesture towards the community, 100% of the author’s proceeds from the two books are donated to the charity foundations The Smile Train and Médecins Sans Frontières.
In his blog http://www.kaushik.net/avinash/, Kaushik keeps his readers updated on the various emerging trends in Web Analytics and also helps novice enthusiasts to master the complexities pertaining to Web Analytics better. His blog also talks about various other Internet disciplines such as Search Engine Optimization, Conversion, Paid Search Advertising, public relation and Social Media.
Few of his most popular Blog Posts
A blog that Kaushik had initially created with the sole purpose of sharing his knowledge and insight on Web Analytics is now a phenomenal success. Few of his posts listed below had been immensely popular with the readers.
1. How To Suck At Social Media: An Indispensable Guide For Businesses
A thoughtful insight into the wide possibilities, the social networking platform has to offer in terms of expanding your scopes of online business. With an estimated 1.5 billion monthly active Facebook users, 1.2 billion YouTube users and 400 million Instagram users, the social media platform holds infinite prospects for the smart business managers and owners. Kaushik brilliantly captures and outlines the various facets of the online marketing through his blog at:
2. Speed, Focus, Smart Insights: 5 Google Analytics Custom Reports FTW!
Kaushik highlights and discusses the various reporting features available at Google Analytics account. He talks about single custom reports that replace all/most current standard reports in GA on Mobile, Content, Paid Search and Acquisition.
3. See, Think, Do, Care Winning Combo: Content +Marketing +Measurement!
In this thrilling and deeply beneficial blogspot, Kaushik sheds light on the rather unique: See-Think-Do-Care framework. The blog helps companies to drive new and rapid innovation in their digital strategies using the framework.
4. Great Storytelling With Data: Visualize Simply And Focus Obsessively
In this particular post, Kaushik focuses on Ten rules to improve storytelling with data. The idea is to improve your effectiveness via Keynote or PowerPoint significantly.