Practical Google Analytics

Campaign Data

You may already be using several online marketing methods, such as email marketing or pay-per-click (PPC) ads, to drive relevant traffic to your website. But, to ensure great results, you need to keep track of such campaigns and measure them appropriately. This is where you need the help of Google Analytics. You can use tags... Continue reading

Autotrack

Autotrack: Google’s new solution for analytics To keep up to the ever changing web, Google released the JavaScript library Autotrack.js for analytics, a new solution for developers to track the user interactions that are common to most websites. As Philip Walton, a Developer Programs Engineer at Google wrote in a blog post, “the web of... Continue reading