Practical Google Analytics with Google Tag Manager

How to Optimize the Use of Google Tag Manager with Export/Import of Containers

Steps to Import Containers in GTM Google Tag Manager (GTM) helps marketing managers or webmasters launch programs faster by deploying tags that send information to a third party, such as Google, instead of having to maintain the code snippets in the source files. So, it enables you to deploy tags to your website or app... Continue reading

Event Tracking in Google Analytics with Google Tag Manager

Event tracking is one of those Google Analytics features which marketers and conversion rate optimization experts keep an eye on. There’s a lot to track on a website. Unlike traditional event tracking methods which requires hard-coding each click, Google Tag Manager has an Auto-Event Tracking functionality to make the process simpler. In this post, we... Continue reading