Google Analytics explained

How to Locate and Resolve Data Discrepancies Between Google Analytics and AdWords

Most of the time, the data in AdWords and Google Analytics matches. However, in certain cases, it’s normal to have a certain degree of discrepancy. When there are major differences, though, you should take notice. You’ll need to determine the cause of the differences and, if possible, rectify the issue. Measure the Differences Before going... Continue reading