Posts by "Tony's team"

Using Optimizely with Google Analytics

Google Analytics allows you to monitor your website traffic, whereas Optimizely runs experiments. You can view the data from both side by side by integrating Optimizely with Google Analytics. This will enable you to see how Optimizely experiments impact other metrics, view data for variations in experiments, and filter Google Analytics reporting according to which... Continue reading

Ultimate List of the Top GTM Resources (GAGTM)

Anything that makes your life easy is of immense value to you, right? Google Tag Manager (GTM) is one such high-value tool that makes things easier for businesses and data-driven marketing managers. It enables you to perform effective tracking, analytics, debugging of websites and more by dynamically inserting tags (i.e., snippets of code) into the... Continue reading

How to Control Sample Rate and Page Views Using GTM

When they work correctly, site speed reports in Google Analytics provide you with priceless information. You receive automatic report milestones as the browser renders content. Usually, this data is collected on the first page view hit of a page, utilizing the Navigation Timing API. This should allow you to notice any issues in the client–server... Continue reading

Optimizely Geo Identification and Proxies

Optimizely uses a third-party service, called Akamai, to determine a visitor’s location based on IP. Usually, users can expect high accuracy for geo-targeting; however, in more complex cases, things can go awry. Identifying Regions Accuracy from Akamai can differ between regions, cities, and countries. Country-level targeting is between 95 and 99 percent accurate, whereas city-level... Continue reading