Posts by "Tony's team"

What Are customTasks and How Do You Use Them with Google Analytics?

Using the advanced feature customTasks, you can access a model object mid-tag. This allows you to modify the payload that is dispatched to Google Analytics. In other words, you can customize how analytics.js validates, constructs, and sends measurement protocol requests. Each task is implemented as a JavaScript function with input of a single model parameter.... Continue reading

Importance of Form Field Tracking and Form Validation

Apart from tracking conversions, newsletter signups and user behavior, think of the most important actions a customer can perform on your site. Registration of a new account, making an inquiry about a product and services, filling out a delivery address and billing information. Each of these extremely important actions is made through forms, which means:... Continue reading

Integrating Segment with Google Analytics

If you already use Segment, it is worthwhile integrating with Google Analytics. This will allow you to utilize your existing Segment tracking code, which makes using Google Analytics simpler. For instance, there is no need to install Google Analytics code, and you’ll find it easier to configure advanced features like custom dimensions, custom metrics, and... Continue reading

Integrating Visual Website Optimizer with Google Analytics

By integrating Visual Website Optimizer with Google Analytics, you receive all your data from VWO in your Analytics account. By applying the filters available, you can examine your data in more depth. Create Custom Dimensions The first step is to create Universal Analytics custom dimensions for your VWO tests. This will enable you to configure... Continue reading