Posts by "Tony Simonovsky"

Vacancy / CRO specialist

Hi I manage an international team of web-analytics and CRO professionals (http://stony.me/services/) and we are hiring one more CRO specialist to join our team. Our clients are medium-sized businesses and startups mainly from US, Australia and Canada (with traffic of 1,000-100,000 unique visitors a day). We are searching for a CRO specialist with at least... Continue reading

Google Analytics to Google Tag Manager migration checklist

Google Tag Manager is a powerful tool which, among other things, helps marketing people communicate less with developers, when they need to implement an advertising pixel, conversion tracking or some Google Analytics code (which is always painful and lasts weeks or even months, if you have to work with the developers on board, who are... Continue reading

3 ways to send data to custom metrics in Google Analytics

Using Google Analytics may be challenging when it comes to something which is not implemented by default. Good news is that Google Universal Analytics lets you do a lot of stuff which is not there by default. For example, create your own metrics. In this tutorial I’ll show you how to populate custom metrics with... Continue reading

Online pharmacy (erectile dysfunction) click-through page conversion rate optimization. Case-study

In this case-study I’ll tell how I increased conversion rate of a UK online-pharmacy, specifically of their erectile dysfunction click-through page. The main objective was increasing click-throughs to the next page and as a result increase of overall conversions into sales. Ecommerce conversion was not the main objective because the purchase funnel in this case... Continue reading