Hello. My name is Tony Simonovsky
and I am a digital nomad.a capoerista.a dreamer.
I live a nomad life, changing places every 1-2 months, work as an independent web-analytics and conversion rate optimization specialist and do capoeira. My blog is about all this and about my way of making dreams come true.

You may already be using several online marketing methods, such as email marketing or pay-per-click (PPC) ads, to drive relevant traffic to your website. But, to ensure great results, you need to keep track of such campaigns and measure them appropriately. This is where you need the help of Google Analytics. You can use tags... Continue reading

What is sampling? Sampling is a process by which a part (a sample) of a larger portion of data is used to characterize the rest of the data. Though sampling can't give 100 % correct information about the data set, it is accurate enough to spot trends in the data - the spikes and drops... Continue reading

What is your monthly website traffic? Hundreds, thousands or millions of visitors? Well, regardless of the number, it will not matter if none of the visitors convert. You may not want visitors who just come to your site and leave without doing what you intend for them to do. The success of your website may... Continue reading

Are you a marketing chief whose specialty is an exquisite conversion lift based on the results of marketing testing? Then WhichTestWon.com will be like a cookbook for you. The biggest collection of testing case studies in the world WhichTestWon.com was developed mainly for educational and inspirational purposes. More than 635 real-life tests are stored in... Continue reading

Setting up Enhanced Ecommerce with Google Tag Manager (GTM) requires two fundamental things: time and will. Why? Because implementing it is not an easy task; the process widely varies depending on your shopping cart and CMS, making the implementation more difficult. There is no list of specific instructions you need to follow to make Enhance... Continue reading

Dr. Jakob Nielsen is a web utility consultant and was the first to introduce the concepts related to human-computer interaction. He was the founder of the “Discount usability engineering” movement, which literally revolutionized the designing of modern day User Interface remarkably faster and cheaper. Discount Usability Engineering is a method of usability evaluation based on... Continue reading

We are living in a data-driven era and so we keep hearing about the terrific innovations made possible by data science week after week. Last week was no different! So, let's take a detailed look at a few stories from last week that showcase the impact of data science in a healthcare organization, such as... Continue reading

1. HIV test An HIV test gives a positive result with probability 98% when the patient is indeed affected by HIV, while it gives a negative result with 99% probability when the patient is not affected by HIV. If a patient is drawn at random from a population in which 0,1% of individuals are affected... Continue reading

In this case-study I’ll tell how I increased conversion rate of a UK online-pharmacy, specifically of their erectile dysfunction click-through page. The main objective was increasing click-throughs to the next page and as a result increase of overall conversions into sales. Ecommerce conversion was not the main objective because the purchase funnel in this case... Continue reading