Hello. My name is Tony Simonovsky
and I am a digital nomad.a capoerista.a dreamer.
I live a nomad life, changing places every 3-6 months, work as an independent web-analytics and conversion rate optimization specialist and do capoeira. My blog is about all this and about my way of making dreams come true.

My story begins on 12 September, 2012, when I left office job in Moscow and completely changed my life. That was the time when I started to make my dreams come true. Continue reading

I manage a team of web-analytics professionals and we are exactly the experts you are searching for. My overall experience in digital marketing is more than 10 years, last 4 of which together with my team I help businesses worldwide become data-driven by making use of their web-statistics and improving conversion rates. Continue reading

An Exclusive Interview with Jim Sterne, Renowned Digital Analytics Expert Jim Sterne has been called the godfather of web analytics. Joining the industry at the beginning of the 90s, he has not only built a successful consultancy practice, but started the eMetrics Summit, which over the years has gathered thousands of online marketing professionals, as... Continue reading

You may have noticed that your data from Facebook advertising is often quite different from your data in Google Analytics. In fact, discrepancies between click data can be as high as 80 percent. Understanding the reasons for these discrepancies will enable you to increase the quality of your data and, therefore, improve the accuracy of... Continue reading