Hello. My name is Tony Simonovsky
and I am a digital nomad.a capoerista.a dreamer.
I live a nomad life, changing places every 3-6 months, work as an independent web-analytics and conversion rate optimization specialist and do capoeira. My blog is about all this and about my way of making dreams come true.

My story begins on 12 September, 2012, when I left office job in Moscow and completely changed my life. That was the time when I started to make my dreams come true. Continue reading

I manage a team of web-analytics professionals and we are exactly the experts you are searching for. My overall experience in digital marketing is more than 10 years, last 4 of which together with my team I help businesses worldwide become data-driven by making use of their web-statistics and improving conversion rates. Continue reading

An Exclusive Interview with Jim Sterne, Renowned Digital Analytics Expert Jim Sterne has been called the godfather of web analytics. Joining the industry at the beginning of the 90s, he has not only built a successful consultancy practice, but started the eMetrics Summit, which over the years has gathered thousands of online marketing professionals, as... Continue reading

Since October 2014, Google Tag Manager has included variables, which act as helper functions that tags and triggers can invoke to retrieve values. There are a number of built-in variables in Google Tag Manager, but for the most benefits, you should also create your own. Built-in Variables Built-in variables, located at the top of the... Continue reading